Whenever there is a discussion about hosting or designing a webpage, you will surely come across one term that is SEO and you begin to wonder what it is. For someone starting his own website may feel a little intimidated about how to incorporate this feature referred to as SEO. So to make it sound like an easy term lets understand this and see how it works. To begin with first of all the term SEO is abbreviated as Search Engine Optimization.
Suppose you just have launched your website, what will be your expectations from it? Primarily you will wish that a lot of users visit your website and take information from there. But have you wondered ever how the users will get to know that there is some website which exists also from where they can refer.
Search Engine Optimization
Here comes the role of SEO. Basically, SEO is set ways, and practices, which can offer more visibility to your website. Google never reveals what technique or algorithm, it uses to rank the websites, but surely it ranks the best websites at the top. The simplest technique, to start with is using appropriate keywords, and phrases in your website content.
There are a set of words, which are always searched at the top, and if, your content also includes those words, it will have better chances of coming above on the search results. For a quick example, if a user is searching “places to visit in Bangalore”, Google scans, and crawls different websites, and enlists those, who have such words in their content depending upon the relevant previous feedbacks.
So here comes another crucial factor to distinguish your website by improving the quality of content. Only fancy designing and set up won’t help your website grow. You can very well understand this, by imagining yourself as a user. you are searching for some information like “list of good schools in Pune”. You visit into a website, which is very attractive to your eyes but does not contain much in detail about, what you are searching. What kind of review, you will give to such a website, if you asked, and how much time,
you will spend browsing there? Certainly, you will leave the website, as soon as, you realize that. It is not having relative content, and also won’t give it for a recommendation. This same goes for you being the owner of your own website. You need to make sure that it contains the valid informative content. Which can provide full proof data about the subjects mentioned. When all the things are in place, you can work on the formatting of your web pages. Make it as easy to use as possible so that visitors don’t have to struggle,
at all searching for anything, on your website. Also, choose the background and colours properly which doesn’t give a very shiny appearance. It is better to showcase information using graphs and figures as people understand that more. Make use of proper title tags, headings, and subheadings to differentiate between different sections of data. Also, include different links to your inside web pages for relevant topics. All of these SEO practices can help you make your website more visible.
