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Business and marketing are closely related terms often used interchangeably. If you own business setup, you cannot promote it unless you have proper marketing strategies. It is similar to thinking in a way that you own a magic wand but people won’t know unless first of all, you tell them. And secondly, people won’t believe you unless you show them some magic. Basically, people won’t demand until they know there is someone they can reach out to get their wishes acknowledged. This is what happens in many businesses where everything is well set up and geared up to go but due to the lack of a marketing consultant, business is not able to flourish. Yes, this is the point at which hiring a marketing consultant becomes essential..