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It refers to managing your business online to get the attention of people online. In SOCIAL MEDIA MARKETING, we promote your business to various social media like Facebook, Twitter, LinkedIn etc. It is an important factor in your internet search rankings. This strategy is often overlooked by many companies, even though it can help increase your position within the search rankings. Apart from Search Engine Optimization, Social Media Marketing has its own particular and important role for increasing traffic on the website.


In the case of social media, you have to optimize for two important search engines:

  • The search function within each social network
  • Google search – When you optimize for either search environment, there are some direct and indirect benefits.

The direct benefit of social media marketing is simply more people finding your profile and connecting with you and visiting your website. The indirect benefit is from an extra link pointing to your website from your profile.



  •  Brand awareness and engagement.
  •  Leads Generations.
  •  Share a mix of relevant links, blog posts, and engaging content
  •  Promote upcoming events
  •  Engage with Influencers
  •  Build a Reputation


  1.FACEBOOK MARKETINGfacebook marketing

FACEBOOK is one of the leading social media platforms that is used for promoting business. This app supports Advertisements so that business could be reached to maximum customers. The following are the services that we provide in Facebook promotions:

  • Creating an official Facebook page for business
  • Create and manage content on this platform.
  • Share your page to the targeted audience.
  • Publish your link to various groups and pages to get more exposure.
  • Content Optimization.
  • URL optimization
  • Regular Posts daily on Facebook which includes: Graphics, Infographics, Images, Video
  • Social engagement activity Weekly/Monthly
  • Posting your news coverage, circulars, and pictures.
  • Promoting your pre, post, and ongoing events

  2.TWITTER MARKETINGtwitter marketing

After Facebook, Twitter is the second most used platforms in social media promotion platforms. The benefit of Twitter over Facebook is that all the users are top-level users like CM’s, Celebrities, Top Businessmen’s etc which help to promote your business and gain links for your business ideas. Small and local business will surely be helpful by using this platform. The following data gives an insight of what we deliver in Twitter promotions

  • Creating an official Twitter account of your business
  •  Tweets on a daily basis
  • Share a mix of relevant links, blog posts, and engaging content.
  • Creating Hashtag
  • Content Optimization
  • URL Optimization
  • Posting your press releases, circulars, news clippings, and pictures.
  • Promoting your pre, post, and ongoing events.
  • Increase number of followers within a span of time
  •  Creative Making
  •  Maximum Organic Tweet

  3.INSTAGRAM MARKETINGinstagram-marketing

Instagram is also a very popular social platform. There are millions of users on Instagram and with time there many who have started doing business using Instagram like selling products and services. Those who run there business in the open world have created business accounts. This gives your business a validation that your genuine and your business /services are genuine. This creates a trust factor which helps to bring more customers to your business. Also, it helps in globalizing your business so that you are not just limited to your local area. Instagram also supports Ads which help you to broadcast your business. The following data gives an insight about what all we provide in Instagram marketing

  • Creating an official account of  your business
  • Sharing Images/Pictures on a daily basis.
  • Creating Hashtag
  • Content Optimization
  • Posting your news clippings, and pictures
  • Promoting your pre, post, and ongoing events


With years there have been a massive shift towards video marketing and youtube stands number 1 in the list. In this, short videos of 2 to 3 minutes are created to display your ads, brand or products which makes it best for branding in social media marketing platforms. Meanwhile we have seen this ad many times when we are watching any video and in between ads appear. These are known as Video marketing. These help to create an impact on customers and especially the right customers. The following is an insight into what all we provide in Youtube marketing.

youtube marketing

  • Appropriate tagging
  • Meta Data writing for each video
  • Increasing YouTube likes
  • Channel subscribers tracking
  • Promotion of video on the social media platform

Therefore, Xplore Digital showed you the top social media platforms around the world like Facebook, Twitter, Instagram, and YouTube. These all platforms are used these days for branding and promotion in the aspects of social media marketing.