DIGITAL MARKETING AND ITS FUTURE SCOPE
We are on the threshold of the modern era where technologies have expanded their sway all over the globe and development is racing with the speed of light. There is a limitless list of advancements and new strategies in every dimension. Recapitulating the aura of the field of marketing, the latest tool to conquer the world market most efficiently and effectively is the Digital Marketing System.
- The concept of digital marketing in some layman terms would be marketing by using the sources of various connections involving the use of internet. It is like a digital revolution, which aims in ruling over the world market, by being an eminent ruler who takes active interest and care for the customers’ specific needs and requirements.
- Its advantages as compared to the traditional marketing system are enormous. As it focuses on marketing with SEO (Search Engine Optimization), SMO (Social Media Optimization), website promotions, email advertising, online marketing etc, it becomes a lot more cost effective and easy.
- Customers tend to believe more about the reviews of other people than what the brand promises. It involves deploying a relationship with the customers, which does not aim at understanding them better but the best. It is indeed easier as the measurement of the audience expectations can be done on a satisfactory scale and rectified as per the demand.
- Giving a glance at the future scope of digital marketing, we can predict this as an investment, which will always reap benefits and explore new opportunities on a large scale. It not only brings the market closer to each other rather creates a number of employment sections for a lot of people.
- To add an instance of its skill, we may refer to the campaign which came in the year 2009 popularly named as the “Whopper Sacrifice”. This is one of the best marketing ploy that the history has ever witnessed. It was a simple plot where a person has to unfriend 10 people from his/her Facebook friends and get a free whopper in return which costed around 5 dollars. Estimations say that around 60000 Facebook installations were made and more than 2400000 people were removed from friend list. This was a great success indeed until Facebook itself shut it off and the campaign was terminated.
- The dimensions in this field where anyone can find specialisation work are many including Search Engine Marketing, Content Marketing, website development and planning, Search Engine Optimisation, Pay-Per-Click Advertising, Affiliate Marketing and Email Marketing, the various goals one may come across with.
Thus, we may conclude that digital marketing is like a marvellous epidemic, which contains within it amazing features for fast growth and expansion of the marketing sector. It has already spread its wings to a large scale and ready to set its influence on the rest. It is like a never ending river flowing in multiple directions and make the land its friend to be there forever. It can be well anticipated that in the coming years, its upliftment will cross all boundaries and bring in the new phase of revolution leading towards a united global marketing system.Tags: digital marketing, future scope, seo, smm