Its a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Content marketing is all about storytelling, and humans have told stories for as long as they could speak. Our attention will always go to those who tell great stories. Content marketing is a strategy of marketing which is focused on creating and spreading valuable content to attract a clearly defined audience to drive profitable business. Content marketing is used many big companies like P&G, Microsoft etc. Customer wants their issues to be resolved. so rather than pitching them your products and services, provide them with relevant and fruitful content. This helps to create trust factor.
CONTENT MARKETING mainly have these 3 benefits:
- Increase in sales
- Saving cost
- Better customers and defined customers who have more loyalty
Content is the future of marketing. It should be the main factor that should be focused in every field of marketing say social media marketing, ppc, seo, PR strategies and inbound marketing.
CONTENT MARKETING EXAMPLES
There are numerous ways through which we can spread data. but are some few popular examples through which data can be spread.
These are generally long, vertical graphics that include statistics, charts, graphs, and other information. These very effective way of presenting data which look very catchy to the customers. It becomes boring for any visitor to read long paragraphs of data But to look and read info-graphics is interesting as it include design pictures , vibrant colours. If they are very effective they can be shared on social media platforms as well.
Videos are best form to coney your message to the customer. We can also do brand promotions, share our services as well as can do promotions of our products or give offers. These are usually short so the viewers dont gettered bored or irrated of the videos. It helps in catching the customers attention very easily.Video promotion can be done on youtube or any other platforms where videos are supported.
A difference between a normal web page and a content marketing page is that the second one provides free and relevant data which would have been viewed millions on times, bring in countless more viewers.